Here's a marketing tip from Gwyn at TAM, The Actor's Market:
RANDOM Choices equal = A RANDOM Career
"Random" - without an identifiable pattern, plan,
system or connection, hit or miss...all over the place...
Ever wonder why your career isn't working? As Marketing Expert I see this
syndrome over and over...
"I need new head shots...oh, I'm waiting for that student clip for
my demo reel...oooh- it's so bad I can't show it to an agent!...I guess
I'll take YET another class to meet that casting director...maybe they'll
hire me...or not... I should cut my hair...ok, I'll pay to meet with a top
agent...gee, that didn't work out...why didn't they call? They really
LIKED ME. I'M SO TALENTED so why can't I get in the door to audition
for that TV series? I know I could do the role better than _____...I'll
take another workshop...no, I'll get new headshots...SOMETHING has to work!"
This list of RANDOM CHOICES goes on and on... "quick fixes" for a career that
is going ...nowhere. It's NOT working at least for the present.
Why? Because you lack a PLAN and the guidance (a MENTOR) to make your
career more successful. Nobody can do this on their own with or without a roadmap.
PILOT SEASON IS COMING UP ..that means wherever you are in NY or LA
there are more jobs, more offers, more contracts, more roles out there
than ever before...are you MISSING OUT?
You are if you don't have your ducks in a row.
Here is a new strategy.
1. Get advice from a Marketing expert and Make a plan
This isn't difficult or expensive..it just means focusing and
writing down what you want and THEN making tangible steps to get it.
But here's the trick. If you have an Expert in the room when you make
your list and you ask a few questions, guess what happens? You revise
your list and the steps to get there because you have NEW information
that you didn't know before. Viable infomration. Like HOW IT REALLY
WORKS. An Expert can cut through the delusion of how you think the
business works versus what's REALLY going to get you to then ext level.
I LOVE top Marketing guru's like T. Harv Ekker and attending seminars
with super bright people like him. He asks tough questions like,
"Ever climb Everest? Ever do it alone?"
LAUGHTER. The entire room of intelligent people just LAUGH.
Why? Because it's obvious. The answer is NO. Random choices in your
career or Life leave you putzing around BELOW Base Camp. Focus, purpose
and having a plan will get you to the TOP! But even with guides it's tough and
only a tiny percentage of climbers inthe best of weather get to Camp 4 let
alone the summit ...
So, why do you think you can climb the craggy peaks of the Hollywood
FILM industry or the NY Theater industry alone? Better question,
Why waste 3-5 years just getting to base camp when this can be
done in 3-5 months?
2. GET A MARKETING PACKAGE CATERED TO YOU...not stuff
that doesn't work.
Are you sure that your picture is getting you tons of auditions? What
are you missing ? Is your website really selling you? Is your demo reel
to die for? ( and less than 1.5 minutes?)
With a marketing package you get ALL THE TOOLS you need ASAP...
like in a flash with a huge discount and a payment plan. Bet you that
NO PHOTOGRAPHER, WEBMASTER or VIDEOGRAPHER/EDITOR will give you
3-6 months to pay while you get the goods NOW...uh-huh, WE DO!
3. GET PERSONALLY INTRODUCED TO THE INDUSTRY
Other coaches (and there are a slew out there)-life coaches,
casting director- turned -coaches, managers-turned coaches may
offer marketing "biz of the biz" group classes or even ONE-on-ONES
to teach you how to get in the door to a top agent. We open the door
and offer PERSONAL referrals to TOP AGENTS.
If you have a coach who is teaching you how to write cover letters
(eek...that's so 1980 right there), you're in trouble. Most Agencies and
Casting Directors these days have computers and the internet..the
paper trail is almost faded away. Not that many industry pro's open
paper mail-who has time?
So, Bottom line? Stop unnecessary spending- going and doing ..if it doesn't
work, SCRAP IT!
Focus, know your goals and write them out BUT do so with an expert
in the room to advise you. Result? You'll get to the summit!